Rating: *** (3 out of 5)
Review: A book on business model innovation and how important that is for businesses n today’s economic and technological climate.
I was torn between giving this book 3 or 4 stars. On one hand, it’s a visually beautiful book which introduces some thought-provoking and useful tools, like the Business Model Canvas. On the other hand, for most subsequent chapters I felt like I was reading the same thing over and over again, with slight changes in the details. In the end, it was useful but not as informative as I would like it to be.
Still, it’s a good book for beginners, and a gorgeous one at that, and one can’t help getting caught up in the genuine excitement the authors seem to have for business model innovation.
